Abbott runs as the steady hand who turned Texas into the country's boom state, leading the nation in job creation and corporate relocations, and treats that, plus his border crackdown (Operation Lone Star), as proof his approach works. In 2025 he delivered the two things his base wanted most: a private-school-choice program, now in its first year, and billions in property-tax cuts. He's campaigning to go further, including letting voters abolish school property taxes outright. He enters with overwhelming advantages: near-universal name recognition, a decade of incumbency, and roughly $90 million in the bank. The pitch: continuity and strength.
- Property taxes: wants voters able to abolish school property taxes; the appraisal cap cut from 10% to 3%.
- Border: built Operation Lone Star, the multibillion-dollar border-security buildup.
- Schools: signed the 2025 education-savings-account (voucher) law; wants 70% of school funding in the classroom.
- Economy: touts job growth and relocations; ended state DEI programs.
